DEAD CAPTAIN’S GAMBITLET’S TALK ↗
BOLD IDEAS. BUILT TO MOVE PEOPLE.
MAKE SOME
DAMN NOISE.
Your business deserves more than another forgettable post. We turn big, unexpected ideas into campaigns people watch, share, and show up for.
STRATEGY / CREATIVE / VIDEO / DIGITAL EXPERIENCES
01 / SELECTED WORK
A little madness.
A lot of intention.
SOCIAL CAMPAIGNS / SELECTED CREATIVE
Different hooks. Same intention.
Food that stops the scroll. Copy with a personality. Campaigns built around the occasion. These Sweet Tooth Bakery pieces show the range.
Portfolio examples of past promotions. Select any piece to view the full artwork.
BLACK IRON SYNDICATE / WEBSITE + CHARACTER ANIMATION
Built in iron.
Made to stand out.
A complete web presence for Black Iron Syndicate in Princeton, West Virginia. We carried the gym’s existing identity into a rugged black-and-gold website, with clear gym information, location and contact details, photos and video, and a guided path to its GymMaster membership signup portal.
Custom muscular panther animations bring the brand to life with dumbbell curls and deadlifts. Seasonal art directions extend the experience through Halloween, Thanksgiving, Christmas, and New Year—using glowing pumpkin eyes, drifting haze, falling snow, and cascading gold fireworks.
RESPONSIVE WEBSITE • EXISTING BRAND INTEGRATION • MEMBERSHIP SIGNUP JOURNEY • CUSTOM MASCOT ANIMATION • SEASONAL CREATIVE
VISIT BLACK IRON SYNDICATE ↗One mascot. Two ways to put in the work.
A brand that moves with the season.
Halloween design preview shown above. The seasonal treatments below are also previews prepared for future rollout.
Also featured below: the Black Iron Syndicate announcement reel.
STARKING TRANSPORTATION / DIGITAL EXPERIENCE
Built to move
business forward.
A bold freight brand meets a practical customer journey. Clear service positioning, strong visual identity, and a website that puts quoting and customer access front and center.
WEBSITE • BRAND PRESENTATION • CUSTOMER JOURNEY
VISIT STARKING TRANSPORTATION ↗
SWEET TOOTH BAKERY / EXPERIENTIAL CAMPAIGN
Dead Captain’s
Gambit.
A cursed pirate story became a citywide treasure hunt. Ornate skull-covered chess pieces, QR prize reveals, cinematic creative, and a digital campaign hub gave customers a reason to get out and get involved.
CAMPAIGN CONCEPT • STORYTELLING • WEB EXPERIENCE
EXPLORE THE CAMPAIGN ↗WATCH THE PIRATE FILM ↗
SHORT FORM / REEL CREATIVE
Stories built for the feed.
SWEET TOOTH BAKERY / CHARACTER CREATIVE
Bigfoot’s dessert mission.
An unexpected character gives a familiar business a memorable voice. This original short puts personality at the center of Sweet Tooth’s creative.
CHARACTER STORYTELLING • SHORT FORM VIDEO • BRAND PERSONALITY
SWEET TOOTH BAKERY / PRODUCT STORYTELLING
Make the product an event.
A pumpkin monster. A flaming reveal. A bakery product with a whole lot of personality. This seasonal commercial turns Pumpkin Beer Loaf into something worth stopping the scroll for.
VIDEO CREATIVE • SEASONAL PROMOTION • WEBSITE INTEGRATION
SCAN THE GHOST / INTERACTIVE CAMPAIGN
Make the whole town
part of the story.
A Halloween scavenger hunt that connects real places with a digital experience. Registration, clues, and QR checkpoints turn a visit to Princeton’s haunted library into the start of a townwide adventure.
CAMPAIGN CONCEPT • QR EXPERIENCE • DIGITAL CAMPAIGN HUB
EXPLORE SCANTHEGHOST.COM ↗02 / WHAT WE DO
The idea is only
the beginning.
Campaigns with a hook.
Brand positioning, campaign concepts, launch plans, and promotions that give people a reason to care.
Creative with teeth.
Video, social content, visuals, and copy with a distinctive voice and a clear next step.
Experiences that work.
Websites, landing pages, QR experiences, and customer journeys that connect the attention to the action.
03 / WHO WE ARE
A mad idea.
A clear purpose.
Mad King Marketing is built for businesses ready to be remembered.
We connect creative storytelling with practical execution. From a local bakery’s larger-than-life campaigns to digital experiences for brands like Scan the Ghost and StarKing Transportation, the approach stays the same: understand the business, find the hook, and build something people can act on.
Bring the challenge. We’ll bring the imagination, the plan, and the work to make it real.
YOUR NEXT MOVE
Let’s make your brand
impossible to ignore.
Tell us what you’re building. Let’s find the idea that moves it forward.
START THE CONVERSATION ↗
